Harbor Beach Resort & Spa
The Marriott brand is strong, but every hotel property is unique. In order to differentiate itself from the competition and to dial up the features that are unique to Marriott Harbor Beach Resort & Spa the "refined beach house" positioning statement was developed. The “Sea Yourself” tagline brings this position statement to life with an enhanced personal feeling. This positioning allows guests to make their Fort Lauderdale experience an authentic one, because the best memories are made when you can be yourself. Visually, this campaign uses lifestyle imagery that speaks to the freedom of the seas and the numerous possibilities guests will find on the sands.