Golden Decanters

99 million cases of whisky were exported worldwide in 2014, equaling 38 bottles of whisky shipped each second and earning $168 per second. With a vast selection of available high-end whiskies among them, the market is cluttered, making it difficult for the discerning whisky connoisseur to determine where to discover and invest in any new offering. Golden Decanters had curated high-caliber exclusive casks of whisky and needed a brand position and social media strategy to promote them. The goal was to build a solid foundation for future growth of the Golden Decanters and establishing a positioning to set the stage for what the target audience will come to expect.